Job Description
We are looking for a results-driven Senior SEO Specialist to join our elite marketing team at Apex Digital. In this pivotal role, you will spearhead organic growth strategies, optimizing our digital footprint to dominate search rankings and drive high-intent traffic. If you are passionate about data, analytics, and the art of technical SEO, we want to hear from you.
As a key player in our growth engine, you will collaborate with cross-functional teams to ensure our content strategy aligns with technical best practices. You will be responsible for the end-to-end optimization lifecycle, from technical audits to content strategy implementation.
Responsibilities
- Conduct comprehensive technical SEO audits to identify and rectify site architecture issues, improving crawlability and indexation.
- Execute in-depth keyword research and competitive analysis to uncover high-value opportunities for organic growth.
- Lead the optimization of on-page elements, including meta tags, headers, and internal linking structures.
- Monitor, analyze, and report on SEO performance using tools like Google Analytics and Search Console to refine strategies.
- Develop and manage backlink profiles through white-hat outreach and relationship building.
- Collaborate with content teams to ensure SEO best practices are integrated into content creation processes.
- Stay abreast of Google algorithm updates and industry trends to proactively adjust our SEO strategy.
Qualifications
- Minimum of 5+ years of proven experience in SEO, with a strong portfolio demonstrating significant traffic and ranking improvements.
- Deep technical understanding of HTML, CSS, JavaScript, and site architecture.
- Advanced proficiency in Google Analytics, Google Search Console, and SEO auditing tools (e.g., SEMrush, Ahrefs, Screaming Frog).
- Strong analytical mindset with the ability to translate data into actionable insights.
- Excellent written and verbal communication skills.
- Experience with A/B testing and conversion rate optimization (CRO).
- Self-starter mentality with the ability to manage multiple projects simultaneously.