Job Description
We are seeking a strategic and analytical Senior SEO Specialist to join our growing digital marketing team in Austin, Texas. In this pivotal role, you will drive organic traffic growth and enhance our brand visibility through data-driven search engine optimization strategies.
Our ideal candidate is not just an optimizer but a strategist who understands the ever-evolving landscape of search algorithms and user behavior. You will work closely with our content, development, and product teams to ensure our digital presence is not only visible but authoritative.
Responsibilities
- Conduct comprehensive technical SEO audits and implement corrective actions to improve site performance and crawlability.
- Lead end-to-end keyword research and gap analysis to identify high-value opportunities for organic growth.
- Optimize on-page elements, including meta tags, headings, and content structure, to align with search intent.
- Develop and execute off-page SEO strategies, including link-building campaigns and relationship management.
- Monitor search algorithm updates and adapt strategies to maintain and improve search rankings.
- Analyze website performance using tools like Google Analytics, Google Search Console, and third-party SEO platforms.
- Collaborate with the content team to produce high-ranking, engaging, and user-centric content.
Qualifications
- 5+ years of proven experience in SEO, with a strong portfolio demonstrating measurable results.
- Deep understanding of Google’s Search Central guidelines and recent algorithm updates.
- Proficiency in technical SEO tools such as Ahrefs, SEMrush, Screaming Frog, and Google Analytics 4.
- Strong analytical skills with the ability to interpret data, generate reports, and drive decision-making.
- Familiarity with HTML, CSS, and basic web development principles.
- Excellent communication skills, with the ability to translate technical concepts for non-technical stakeholders.
- Bachelor’s degree in Marketing, Communications, Business, or a related field.