Job Description
We are seeking a Senior SEO Specialist to lead our organic growth strategy and elevate our digital presence. In this pivotal role, you will drive traffic, enhance user experience, and maximize ROI through data-driven search engine optimization. Join a team that values innovation, analytical rigor, and results.
Responsibilities
- Develop and execute comprehensive SEO strategies to improve organic search rankings and visibility across all digital channels.
- Conduct deep technical SEO audits and implement fixes to enhance site architecture, speed, and crawlability.
- Lead keyword research and competitive analysis to identify high-value opportunities and long-tail keywords.
- Optimize on-page content, meta tags, headers, and internal linking structures for maximum relevance and performance.
- Collaborate closely with content teams to align SEO goals with editorial calendars and brand storytelling.
- Monitor KPIs, prepare detailed monthly reports, and present actionable insights to stakeholders.
Qualifications
- 5+ years of proven experience in SEO, with a strong focus on technical SEO and content strategy.
- Proficiency in Google Analytics, Search Console, and advanced SEO tools like Ahrefs, SEMrush, or Moz.
- Deep understanding of Google's algorithm updates and a commitment to white-hat best practices.
- Strong analytical skills with the ability to interpret data and drive actionable business insights.
- Excellent communication and project management skills.
- Relevant certification (Google Analytics, HubSpot, or similar) is highly preferred.