Job Description
We are looking for a results-driven Senior SEO Strategist to lead our organic growth initiatives. At Vortex Digital, we don't just chase traffic; we build sustainable ecosystems that convert visitors into loyal customers. In this pivotal role, you will be the architect behind our search engine visibility, working closely with our content and engineering teams to dominate the SERPs.
You will have the autonomy to craft and execute high-impact SEO strategies that align with our broader business goals. If you are obsessed with data, passionate about technical excellence, and ready to make a significant impact, we want to meet you.
Responsibilities
- Develop and execute comprehensive SEO strategies to increase organic traffic and improve search rankings for key market segments.
- Conduct in-depth keyword research and competitive analysis to identify high-value opportunities and content gaps.
- Oversee on-page and off-page optimization efforts, ensuring technical SEO best practices are met across all web properties.
- Collaborate with content creators to produce data-driven, high-ranking content that engages users and drives conversions.
- Analyze campaign performance using Google Analytics and Search Console, providing actionable insights and quarterly reporting to stakeholders.
- Lead technical SEO audits to identify and resolve issues affecting site speed, crawlability, and indexation.
Qualifications
- 5+ years of proven experience in SEO, with a strong track record of increasing organic traffic and driving revenue.
- Deep understanding of Google's core algorithms, including recent updates like BERT and Helpful Content.
- Proficiency in technical SEO tools such as Ahrefs, SEMrush, Screaming Frog, and Google Search Console.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable business strategies.
- Excellent written and verbal communication skills, with the ability to present technical concepts to non-technical stakeholders.
- Experience with A/B testing and conversion rate optimization (CRO) is a plus.