Job Description
We are looking for a results-driven Senior SEO Specialist to join our high-performance marketing team at Vertex Digital Solutions. In this pivotal role, you will lead our organic growth strategy, ensuring our brand dominates search engine rankings and drives high-intent traffic. You will work closely with content creators, developers, and designers to optimize the entire user journey from discovery to conversion.
Our ideal candidate is an expert in technical SEO, data analytics, and content strategy. You possess a deep understanding of search algorithms and have a proven track record of scaling organic visibility for complex digital properties. If you are passionate about data-driven decision-making and want to shape the future of our digital footprint, we want to hear from you.
Responsibilities
- Conduct comprehensive technical SEO audits to identify and resolve crawlability, indexing, and site speed issues.
- Develop and execute data-driven SEO strategies focused on increasing organic traffic and improving keyword rankings for competitive terms.
- Lead keyword research and gap analysis to uncover new opportunities for content development and on-page optimization.
- Collaborate with cross-functional teams to optimize website architecture, meta tags, heading structures, and internal linking.
- Monitor and analyze key performance indicators (KPIs) using Google Analytics 4 and Google Search Console to report on progress and ROI.
- Build and manage high-quality backlink profiles through strategic outreach and relationship building.
- Stay updated on the latest SEO trends, algorithm updates (e.g., Google Core Updates), and industry best practices.
Qualifications
- 5+ years of hands-on experience in SEO, with a proven track record of significant organic traffic growth.
- Deep understanding of on-page, off-page, and technical SEO principles.
- Proficiency in using SEO tools such as Ahrefs, SEMrush, Moz, Screaming Frog, and Google Search Console.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
- Familiarity with HTML, CSS, and basic JavaScript for technical optimization.
- Excellent communication skills, with the ability to present technical concepts to non-technical stakeholders.
- Bachelor’s degree in Marketing, Communications, or a related field.
- Experience managing SEO budgets and leading campaigns.