Job Description
We are seeking a visionary Senior SEO Specialist to lead our organic growth strategy. In an era where digital visibility defines success, your expertise will shape how our brand is discovered. You will bridge the gap between creative content and technical execution.
At Apex Digital, we don't just follow trends; we define them. You will own the SEO roadmap, optimizing for both search engines and user intent to drive measurable ROI.
Responsibilities
- Lead comprehensive technical SEO audits to improve site architecture, crawlability, and indexation.
- Develop and execute high-impact content strategies aligned with user intent and keyword research.
- Manage and oversee link-building campaigns to enhance domain authority and backlink profiles.
- Analyze performance data using Google Analytics and Search Console to drive data-backed decisions and iterative improvements.
- Collaborate with cross-functional teams (developers, copywriters, product managers) to implement SEO best practices.
- Stay ahead of algorithm updates and industry trends to ensure long-term SEO resilience.
Qualifications
- Proven track record of improving organic traffic and rankings for complex, high-traffic websites.
- Deep understanding of Google’s core algorithm updates (Penguin, Panda, Hummingbird, BERT, Helpful Content).
- Proficiency in technical SEO tools (Ahrefs, SEMrush, Screaming Frog, Google Search Console).
- Strong analytical skills with the ability to interpret data and present actionable insights to stakeholders.
- Excellent written and verbal communication skills with a focus on SEO best practices.
- 3-5+ years of experience in SEO, with a preference for agency or in-house enterprise experience.